In this episode, Chloe and Dan provide a summary of their roundtable discussion from the recent PMA Summit in Paris.
Chloe is the Director of Product Marketing, while Dan focuses on Partnerships at Docker, a software company used by 20 million developers.
In this short episode, you'll discover:
👉 Why evolving the storytelling of a product suite enables reaching new audiences and fostering deeper engagement.
👉 How to ensure that sales and marketing teams deliver the right messages to address various audiences
👉 Strategies for staying relevant in communication without causing confusion among the core audience.
👉 Best practices for helping partners effectively promote the product.
👉 Their exploration of value-based marketing and its impact on the feedback loop.
Enjoy!
It is the first time a release this kind of episode (en english!), don't hesitate to tell me what you think about it via private message on Linkedin.
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Vous aimerez cette émission, si vous aimez : Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product Squad
Ici on parle de : Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • marketing automation • marketing digital • growth marketing • persona • réseaux sociaux • stratégie • IA • freelance • audience • chatgpt • email marketing • saas tech B2B • B2C • use-cases • positioning • best practice • product management • product design • women leadership • pricing • founding PMM • competitive intelligence • concurrence • insights • buyer persona • user journey • funnel marketing • marketing mix
Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
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