The ultimate playbook for a successful Go-To-Market strategy

Many see GTM as picking channels or running a launch campaign. But as

Maja Voje

, THE Go-To-Market expert and best-selling author of Go-To-Market Strategist, explains, it’s a much more holistic journey that requires prioritization and strategic focus.

In this new episode, we dive into:

👉 The 6 key elements of a strong GTM strategy.

👉 How to reach Product-Market Fit—and what comes next.

👉 The biggest challenges companies face when scaling.

👉 Why pricing is the real game-changer.

👉 The difference between a GTM strategy and a marketing plan.

👉 Her favorite product launch, and what made it successful.

👉 The GTM myth she wants to debunk.

👉 How to become an excellent GTM strategist.

If you want to stop treating Go to Market as just a launch, this episode is for you, and start treating it as a long-term strategy.

I hope that you enjoyed it as much as I did, with plenty of good and concrete advice.

I am testing this new type of content, please put a like if you appreciate it, so I know if I should continue or not 🤗

Enjoy! 💜

PS: Tell me in the comments what part of the episode you preferred!